Privacy Policy

Effective Date: 3rd July 2026

This Privacy Policy ("Policy") outlines how LocationXR Limited ("we", "us", or "our") collects, processes, stores, and protects personal data obtained through your access to and use of our portfolio website located at www.locationxr.com (the "Site"). We are committed to ensuring that all personal data is handled securely and in strict accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Section 1: Data Controller and Statutory Compliance

LocationXR Limited is the data controller responsible for your personal data.

Company Registration Number: 11073252

Registered Office Address: 61 Bridge Street, Kington, United Kingdom, HR5 3DJ

Contact Email: hello@locationxr.com

Section 2: The Data We Collect About You

We may collect, use, store, and transfer different kinds of personal data about you, which are categorised as follows:

Identity and Contact Data

Includes name, company name, email address, and telephone number provided via contact or enquiry forms.

Technical Data

Includes internet protocol (IP) address, browser type and version, time zone setting, operating system and platform, and other technology on the devices used to access this website.

Usage Data

Includes information regarding how you navigate and interact with our website and portfolio assets.

Marketing and Communications Data

Includes your explicit preferences in receiving marketing and communications from us.

Section 3: Cookies and Third-Party Tracking Pixels

This website utilises third-party cookies, web beacons, and tracking pixels (including but not limited to those provided by Google, Meta, and LinkedIn) to monitor visitor behaviour and engagement.

Ad Retargeting

Subject to your explicit consent via our cookie notice, these tracking mechanisms allow us to analyse site performance and serve targeted advertisements to you on third-party platforms based on your interactions with our portfolio.

Consent and Control

Non-essential tracking mechanisms will remain inactive until you grant explicit consent. You may manage, block, or delete cookies at any time via your browser settings; however, disabling cookies may impair certain functionalities of the website.

Section 4: Third-Party Platforms and Data Security

We utilise licensed, third-party Software-as-a-Service (SaaS) platforms and cloud infrastructure to process and store data collected via this website. We do not own or maintain the underlying infrastructure of these systems.

Encryption

All data managed via these licensed platforms is processed using industry-standard encrypted methods, both in transit and at rest.

Vendor Compliance

We conduct due diligence to ensure that all licensed third-party processors adhere to rigorous data security standards and maintain compliance with applicable UK data protection laws.

Section 5: Lawful Basis for Processing

We process personal data under the following lawful bases prescribed by the UK GDPR:

Consent

For the deployment of non-essential cookies, pixels, and marketing communications. Consent may be withdrawn at any time.

Legitimate Interests

For the optimisation, security, and administration of our website, and to analyse how our business services are evaluated.

Contractual/Pre-Contractual Necessity

To process and respond to project briefs or enquiries submitted by you via our contact forms prior to entering into a formal agreement.

Section 6: International Data Transfers

Data processed through our licensed third-party platforms may be transferred to, and stored on, servers located outside the United Kingdom (such as the United States or the European Union). Where international transfers occur, we ensure appropriate safeguards are implemented, including the use of Standard Contractual Clauses (SCCs) or the UK International Data Transfer Agreement (IDTA) with the respective platform vendors.

Section 7: Data Retention

Personal data will only be retained for the period necessary to fulfil the purposes for which it was collected, or as required to satisfy legal, accounting, or regulatory reporting obligations.

Section 8: Your Statutory Legal Rights

Under UK data protection legislation, you possess specific rights regarding your personal data, including the right to:

  • Request access to your personal data.
  • Request the correction or rectification of inaccurate data.
  • Request the erasure of your personal data ("right to be forgotten").
  • Object to, or request the restriction of, data processing.
  • Request the transfer of your personal data to another party (data portability).
  • Withdraw consent to processing at any time.

To exercise any of the aforementioned rights, please submit a formal request to hello@locationxr.com.